Summary[ edit ] The author describes the main subject of his book as " thin-slicing ": This idea suggests that spontaneous decisions are often as good as—or even better than—carefully planned and considered ones.
Jan 11, Suffering from marketing information overload?
Too many marketing reports, metrics and plans, too much market intelligence, research and survey data? Thin-slicing is a neat cognitive trick that involves taking a narrow slice of data, just what you can capture in the blink of an eye, and letting your intuition do the work for you. This is the prescription of Blinkthe popular psychology bestseller from Malcolm Gladwell, staff writer for The New Yorker and author of the cult business book The Tipping Point.
Blink introduces us to the power of thin-slicing by way of example.
In no more than 15 minutes of observation, Gottman can predict with 90 per cent accuracy whether a couple will be together in 15 years. Or consider how an art expert thin-sliced a year-old Greek statue in the blink of an eye and was able to tell it was a fake. Or consult the retired soldier whose thin-slicing intuition can outwit the supercomputers of the US Armed Forces.
The great thing about thin-slicing, argues Gladwell, is that we can all do it, especially when it comes to thin-slicing each other. Evolution has honed our social intelligence, allowing us read people accurately based on fleeting first impressions — which is why speed dating and chatroulette might actually be a good idea.
But how can marketers harness the power of thin-slicing to cut through data smog and make smarter decisions? To answer this we need to understand how thin-slicing works: Blink draws on cognitive psychology to explain how our powers of thin-slicing intuition have nothing to do with the supernatural, and everything to do with our naturally evolved adaptive unconsciousness.
Our conscious mind is the tip of the cognitive iceberg, and what we feel as intuition is really the result of unconscious rapid cognition, fast and frugal information processing that goes on subliminally.
Thin-slicing harnesses this powerful adaptive unconsciousness, allowing us to make smart decisions based on minimal information and minimal deliberation. For experienced marketers with a proven track-record, this may indeed be the smart option.
However, Gladwell warns us that experience and expertise are preconditions to effective thin-slicing; untrained intuition leads to bad decisions based on prejudice, bias and stereotypes. Which is why it often makes sense to seek advice from category and industry experts to inform task at hand.
In the blink of an eye, a single expert can usually tell you more than a mountain of survey data. Rather than ask for explicit feedback as you would in a survey subject to a whole host of research biases such as self-censure and social-desirability biasesthe IAT measures feedback implicitly and directly through the time it takes for consumers to complete thin-slicing tasks researcher resources.
Head over to the Project Implicit siteand take a test to find out just how — behind the veil of political correctness — racist, sexist or ageist you really are — and then talk to your research agency about using the IAT for concept testing and attitude measurement.
Doing what he does best, Gladwell accompanies us on an exhilarating roller-coaster ride through the latest highlights of cognitive psychology, making the science of mind exciting and relevant to all those who have one.As Gladwell argues, all human beings are capable of thin-slicing, especially with regard to other people.
Active Themes Get the entire Blink LitChart as a printable PDF. The power of 'thin-slicing' including Malcolm Gladwell's second book, Blink: The Power of Thinking Without Thinking (see below) and Gerd Gigerenzer's Gut Feelings: The Intelligence of the.
Thin slicing blink gladwell essay 18/11/ Sin categoría Escribe un comentario. Smart words for essays on love roy adaptation theory research papers essayage cuissardes prada .
In Blink, Gladwell introduces the concept and power of “thin-slicing” with the story. In the “Love Lab”, psychologist John Gottman can predict with 90% accuracy and in less than fifteen minutes whether a couple will still be together fifteen years later.
Thin slicing in a blink has an impact on how you develop friendships with people at work.
Applying Gladwell’s "Blink: The Power of Thinking Without Thinking" in Your Life. The key and important take away from the book is the necessity for each of you to be aware of and control your thin-slicing. Blink: The Power of Thinking Without Thinking by Malcolm Gladwell Penguin £, pp Love at first sight is one of our most endearing beliefs, but it is a romantic delusion.