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Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit! What's more, press releases are cost effective.
If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they're intended.
Worst case, a badly-written press release simply makes your firm look clueless and stupid.
For example, a while back I received a press release containing the following sentence: And, let's face it, a 6. As a reporter, my immediate response to that press release was that it's not important because it expended an entire sentence saying absolutely nothing.
And I assumed probably rightly that the company's marketing team was a bunch of idiots. With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Use the press release as a sales tool.
Have a newsworthy story. So it's got to have appeal to the entire readership of the publication. Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing.
Therefore, it's up to you to make sure that your press release looks and feels like a real article. Provide some good quotes. Have him say something memorable and personal, if possible. Contact your top outlets personally.
In addition to sending a press release, personally contact the reporters that you really want to cover the story. Send them something personal.
You might even want to rewrite the press release to fit their beat. If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release. Any good reporter will make the release look like a story, which means it's more likely to be picked up and republished.
Luckily there are plenty out-of-work reporters out there right now. What follows are three examples, pretty much picked randomly, which show how it's done. The first two have a little biz-blab in them, but are still reasonably effective.
The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors.They might seem overly simple, but following these simple rules will make learning how to write a press release a lot less awkward and painful.
Have more questions about how to write a press release? Leave them for me in the comments! How to Write a Great Press Release: A Sample Press Release Template from webkandii.com (While the examples he uses are not public education related, the excellent descriptions can.
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or .
Press Release Headline Here in Title Case – more info at Headline Primer. Optional subhead is placed here, usually in sentence format. Dateline – CITY, State, Month Day, Year (eReleases) –The opening sentence is the most important element in a press release where you should succinctly summarize what is being announced.
The opening paragraph should clearly get the reader’s attention. Release Me (The Stark Series #1) [J. Kenner] on webkandii.com *FREE* shipping on qualifying offers. An emotionally charged romance between a powerful man who’s never heard “no” and a fiery woman who says “yes” on her own terms He was the one man I couldn’t avoid.
And the one man I couldn’t resist. Damien Stark could have his way with any woman. The first thing you should put on your press release is your company logo at the top center of the page.
If you are emailing your press release, you should also include a .